BSA / Shinhan Life / MM Mega Market Vietnam / ICAEW

OUR WORK

ICAEW

The Institute of Chartered Accountants in England and Wales (ICAEW) is the world’s oldest international institution in the finance-accounting aspect, which was founded in the United Kingdom in 1880. The Institute has supported the occupational development of over 156,000 Chartered Accountants in some 154 countries and territories around the world. ICAEW has officially been in Vietnam since 2015 with its offices in Hanoi and in Ho Chi Minh City.

Pham Communications has proudly represented ICAEW Vietnam as its steadfast PR agency since 2018, consistently delivering expert public relations services over the past seven years through to 2024.

Challenge

ICAEW officially started its operations in Vietnam in 2015, entering a competitive market that already populated by established organizations from other countries offering certified accounting, auditing services. One of the major challenges for ICAEW lies in effectively communicating the unique benefits of its certifications and services to the target audience, distinguishing itself from other professional bodies in the market.

Over the past seven years, we have worked closely with ICAEW Vietnam and Regional, acting as an integral part of their internal team, to develop and implement effective PR programs in support of ICAEW’s initiatives in Vietnam.

Our scopes of services

Public Relations: Work closely with our Client to develop effective PR plans to support ICAEW’s PR events in collaboration with partner, including workshops, conferences, MOU ceremonies, networking events, press conferences, talk shows, forums, and more.
PR Outreach and Media Coverage: Localize ICAEW’s global and regional press releases and distribute them to the Vietnamese media to generate coverage for ICAEW Vietnam.
Thought Leadership: Identify opportunities to feature in leading media outlets and showcase articles by the ICAEW Vietnam Chief Representative as thought leadership pieces within the sector.
Copywriting: Press releases, in-depth industry articles, success stories about ICAEW members and students.
Media Relations: Strengthen relationships between ICAEW with local media through strategic engagements such as Media Days, year-end part and other relevant events.

Results

After seven years of dedicated efforts, ICAEW has solidified its reputation and established a strong market presence.
Vietnam consistently leads among ICAEW’s Southeast Asian markets in terms of PR coverage.
Annually, we generate between 100 and 200 earned media coverages for ICAEW.

Skills

Media Relations
Corporate PR
Thought Leadership
Outreach PR
Copywriting